01 / Current missionIn progress
MONTH 1 · FUNDAMENTALS + GOOGLE
Understand the acquisition machine
Become fluent in the economics that connect an impression to a profitable customer.
12 weeks · 10–15 hours/week · one real market
Learn acquisition
in the field.
A working program for turning attention into qualified customers—through offers, campaigns, landing pages, follow-up, and ruthless measurement.
0%
Program completion
0 of 48 field tasks complete02 / Operating rule
“Education is useful.
Evidence is better.”
Spend half your time building and running real experiments. Record what happened—even when nothing worked.
Learn 25%
Research 25%
Build 50%
03 / Field notes
0experiments logged
0confirmed wins
$0tracked spend
THE ROAD AHEAD
Twelve weeks. One operating system.
Follow the sequence. Each week turns theory into an asset you can reuse.
THE FIELD GUIDE
Learn. Build.
Ship the evidence.
Select a week, complete its four field tasks, and keep your notes close to the work.
THE EXPERIMENT LAB
Turn guesses
into evidence.
One meaningful variable per test. Log the result, capture the lesson, decide what happens next.
UNIT ECONOMICS
Know what a lead
can be worth.
Model the chain from media spend to gross profit before you buy traffic.
Estimated CAC—Cost to acquire one customer
Clicks—
Leads—
Qualified leads—
Customers—
Cost per lead—
Revenue—
Gross profit after ads—
ROAS—
Break-even CAC—